As everyone knows China is a country with a large population and a producing country, China sanitary ware hardware accounted for 30% of the world total, bathroom accessories also accounted for nearly 35% of the world total. However, with the domestic market demand, foreign brands to enter China accelerates the pace of.
In 2012, the sanitary industry after a series of shuffle, and entered into a new crisis, the problem of raw material, open the bathroom industry oil prices, the central bank interest rate hike, the real estate regulation and so on the sanitary industry has brought a heavy burden, in a series of external influence, sanitary ware enterprise continuous innovation to stand also must strengthen its own development and technology, bathroom hardware industry still needs the effort, some weak links so that we dare not flatter, let us discuss.
The first: sanitary ware market immature whole bathroom accelerated the further development of sanitary ware products and the integration of the sanitary ware industry, but also save time and energy for consumers decoration. But the whole bathroom this ideal is not soon occupied the bathroom market. Although the concept of the whole bathroom speculation has win support among the people, but the market reaction has been tepid, consumers are looking to buy less. According to estimates, in the next 5 years, the overall Chuwei market space will reach more than 40000000000 yuan, if coupled with supporting a large number of kitchen electric equipment the deer and the cauldron, the next 10 years, its market space is expected to reach 100000000000 yuan.
Second: product technical strength weakness according to understand, in the end of the sixteenth China International Kitchen, bathroom facilities exhibition, compared to last year, the number of participating enterprises increased by 70, area, up from 150000 last year to 250000 this year. Although the exhibition scale to create a record high this year, but the flow of people to visit the booth is larger than in previous years. It is understood, the flow of people decline is not simply because the area expansion caused people scattered, but by various factors.
Some international brands are not well site propaganda way, but can still attract people into its booth in a continuous line, in the final analysis is in these brand booth, can see the technology and products to lead the industry as a whole, not just the show. Can be said that the main aspects of products continues to attract the audience, but our bathroom hardware enterprises many, efforts on product research and development is not enough or is not in place, resulting in products in appearance or applicability cannot follow the trend of sohu.com, it needs to be strengthened.
Along with each big brand across the board in each link, and the integration of resources, rapid and stronger, bigger, to meet consumer demand for the whole kitchen consumption, closer to the distance between products and consumers, become the main direction of the development of the overall Chuwei enterprises. The whole bathroom should not just manufacturing products, more should be to create a sanitary environment. From the current market view, the whole bathroom in our country is mainly based on copy abroad at this level. But if simply to foreign products to China, will not get good effect, sanitary ware enterprises need to do first is to understand the Chinese market characteristics, and then according to the market situation of tailored for consumers for their overall bathroom products.
Company News
